date:Oct 31, 2019
tire. Consumers are still mainly consuming fiber for digestive health, but newly discovered health benefits are driving applications too. Gut health is no longer a taboo topic and numerous innovators are thriving on gut feelings amid this market dynamic.
According to a 2018 consumer survey conducted by Innova Market Insights, 44 percent of US consumers are increasing their consumption of fiber, with 33 percent of UK consumers doing so. At the same time, 21 percent average annual growth has been