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Coca-Cola brand Odwalla launches zero-sugar smoothie line for “carb-conscious” consumers
date:Oct 29, 2019
y and protein. It is touted as one of the first zero-sugar smoothies to hit the market. After a three-month pilot test with two regional retailers, the project took only six months from concept to launch.

Being able to move quickly is especially important in the smoothie category. Beverage trends come up quickly in this space, and so brands like Odwalla have to keep up. This project is a great example of how we continue to pursue creative, value-added offerings to meet unmet needs, Laura Gorham

12/21 23:00