date:Sep 24, 2019
to purchase a single ingredient, he explains.
Mindful consumers driving demand for on-the-go protein
Bars are a popular way for mindful consumers to increase their protein intake on-the-go. The protein bar category has moved from the niche to the mainstream and continues to grow, explains Katterfield.
Consumers have begun to understand the value these products bring to their busy lifestyles and as a result, barriers to purchase have decreased. The number of new sales channels emerging for pro