date:Sep 19, 2019
ium-Term Business Plan has identified China as a key overseas market.
Currently, Meiji operates confectionery, ice cream, yoghurt and milk businesses in China. The company noted that its yoghurt and milk businesses have registered a steady growth in the Chinese market due to an increase in health-consciousness across the country.
Another factor identified by the company for the expansion of the Chinese milk market is the growing popularity of chilled milk and increased demand for safety.
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