date:Sep 19, 2019
me will continue to feature as a product brand, but not as a corporate brand.
Tulip Food Company CEO Kasper Lenbroch said: It is a natural next step for us. The new consumer demands require that we move closer together throughout our value chain and that we create the link back to the farmers behind the products.
We feel at home under Danish Crown, which gives us an obvious opportunity to use our sustainability agenda to further strengthen our current product brands.