date:Sep 08, 2012
than a third (35%) chooses the traditional cone.
Three-in-10 (31%) buy lollies.
One- in-four (25%) buys from ice cream vans.
But ice cream consumption was lower among one-person household, with just 76% making an ice cream purchase. Consumers reported difficulty in finding freezer space to accommodate ice cream.
Price said: Marketing single-serve products around the notion of a one-off permissible treat should allow brands and own-label players to appeal to the growing number of one-person