date:Sep 08, 2012
of the nation.
Ice cream occupies an affordable price position in the context of the overall food market. The relatively cheap cost being one of the most important drivers of underlying growth throughout the economic downturn, helping to position ice cream as an affordable treat.
Star performer
Frozen yogurt was star performer in the sector. Although accounting for only 1% of total ice cream sales, frozen yogurt sales rose by 50% from 4M to 6M between last year and 2009.
But we are losing ou