date:Sep 12, 2019
ound that one in five US consumers have eaten less meat across the past year. The broadening interest in plant-based diets has also resulted in meat alternatives moving beyond their original vegetarian and vegan domain. Their positioning encompasses a much broader base of flexitarians, as NPD focuses on improving quality to replicate real meat. Meat substitutes accounted for 14 percent of global meat launches in the first nine months of 2018, up from six percent in 2013.
Research in plant-base