date:Aug 22, 2019
The background colour of vegetables affects the level of appeal consumers ascribe to it, according to research from Brigham Young University in Utah and the Delft University of Technology in the Netherlands. It turns out consumers consider vegetables with a black background to be more appealing.
Scientists experimented with various background colours in the vegetable department of a supermarket. For the experiment, 46 participants assessed a total of five varieties of vegetables: mushroom, yell