date:Sep 08, 2012
-term for Mondelez, which the company claims will become the category leader in biscuits, chocolate and candy, and number two in gum. Mondelez will start with $36bn in revenues.
As part of The Mondelez Series, well be bringing you a breakdown of Mondelezs strategy by category over the next week on top of analysts' views ahead of planned spin-off.
Growth strategy: three cluster markets
Mondelez has identified three cluster markets that will form its sales strategy: Developing markets, Next Wav