date:Jul 18, 2019
a place in the midst of the caffeine energy drinks in the market, but with adaptogens, natural flavors and sweeteners. This is a very positive development, he adds.
Innova Market Insights reports that in 2016, the indexed number of new product launches tracked with adaptogenic infusions peaked at 25 percent CAGR (from 2012). Between 2012 and 2017, NPD in the Supplements category saw the highest amount of growth, at 28.2 percent, closely followed by Hot Drinks (19.6 percent) and Soft Drinks (16