date:Jun 21, 2019
alternatives, with 37 percent of Americans attempting to consume more plant-based foods, and 46 percent of Europeans saying they consume meat alternatives at least once a week. This has been reflected in new products available, with there being more than a 45 percent average annual growth in food and beverage launches with a vegan positioning (CAGR, 2013-2017), according to data from Innova Market Insights.
Our research points in the direction of the primary driver for plant-based being consum