date:Jun 05, 2019
The British arm of German discount supermarket, Lidl, is trialling a new meat labelling system in a UK-first designed to improve transparency for consumers.
The trial, which will be introduced across the supermarkets fresh chicken products, follows research which revealed that 71% of shoppers want more transparency from retailers on how the fresh chicken they buy was reared.
According to Lidl, packs will now contain details previously undeclared by supermarkets of packs of fresh chicken.
Deta