date:Jun 05, 2019
bank.
We expect to see a profound shift in the market as food choice is outsourced to trusted technology, putting product-oriented processed-food manufacturers in a difficult position.
Clearer labelling and marketing that highlights the presence or absence of certain ingredients, for example gluten-free or vegan, will ensure a consumer using the gluten-free or vegan filter on their grocer delivery gets to see the product and decreases the chance of brands losing their relevance with consumers.