date:Sep 07, 2012
USA.
VIP Petfoods owners, the Quinn family, are among the wealthiest individuals in Australia. Reports from last year predicted a USD $410 million (AUD $400m) sale of VIP Petfoods to private equity group CHAMP.
Premium positioning?
Asked how The Quinn family might fare in the confectionery world, Thomas said:My suspicion is that they may try to compete at the premium end of the confectionery industry to set themselves apart from the likes of Mars, Nestle, etc.
Darrell Lea produces a range o