date:May 21, 2019
esponsibility for their own health as well as the planets, ingredient suppliers must not underestimate this trend. Instead, Thrane puts forward that suppliers should face it proactively through more education and communication, investments in sustainability as well as research and development that meets this demand for the longer term.
A 2018 Innova Market Insights survey found that 64 percent of US and UK consumers expect companies to invest in sustainability. This market dynamic has inspired