date:May 15, 2019
Sivan, is driven by the interest in hummus. Tahini is a superfood and fits in with many of the current key trends including gluten-free, vegan, clean-label, plant-based and protein trends.
Consumers are willing to try and eat tahini and we definitely see the increased demand. Vegans are fans of tahini, but we also see flexitarians and keto dieters adopting tahini as an ideal plant-based food, Sivan notes.
Our vision is to spread the sesame magic all over the world, and as it is, we own the bi