date:May 13, 2019
highlights the need for retailers to carefully consider their marketing budget as we can now safely say digital catalogues are becoming a preference for Aussies.
About 80 percent of those surveyed by Roy Morgan said they read digital catalogues to discover new products and 69 percent said it was a stress-free way to browse or window shop. For some, inspiration for new gifts was key (68 percent) while reading a digital catalogue was also a way to relax and unwind (38 percent).
Meanwhile, 80 pe