date:Sep 06, 2012
A challenge to the Australian icon Vegemite has been mounted, with the national supermarket launch of AussieMitea 100% Australian owned yeast-based spread.
The non-GM, gluten-free premium spread launched nationally in Coles this week, pitting itself against Vegemite, the top-selling savoury spread, which is made by American-based Kraft and found in some 9 in 10 Australian households in a market worth AU$137M.
AussieMites success in gaining representation in the Big Two supermarkets has been a