date:Apr 02, 2019
ed ingredients, and is increasingly being rebuffed by health-concerned consumers.
Food companies are aware that they can no longer sugar coat the fact that many cereals are heavily laden with refined sugars. This is especially pronounced regarding children the key target market for this sector.
While the industry is harnessing efforts to bridge the sugar gap and make cereals more nutritive, simple sugar reduction is a tall order that incurs costs and carries technological challenges.
The cer