date:Mar 28, 2019
ice cream category fits well within this trend, notes Griffin.
There have recently been shifts in food targeted at adults, the indulgent and premium ice cream market over the year has grown to be very premium and sophisticated, he continues. There is much more emphasis on more premium positionings, which drives this category in taking advantage of the consumer desire for experiencing something new and exciting.
On a global level, flavors do change quite significantly and there are often sub