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Guilt-free chocolate? Fair trade and organic claims may boost sales
date:Mar 26, 2019
Ethical labels such as fair trade or organic influence consumer choices positively, according to a new study from the University of Gttingen, Germany. The researchers highlight that ethical claims seem to significantly impact purchasing decisions because they make consumers feel good, for supporting sustainable supply chains. However, ethical labels influence purchasing decisions only when they are known and easily recognized by consumers, while unknown labels are perceived as confusing, accordi

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