date:Mar 20, 2019
st 36 child-tested flavors to its Kool-Aid line, of which some like Great Bluedini integrated colors with cartoon characters. The tobacco giant also acquired Capri Sun and Tang and used similar child-focused integrated marketing strategies to drive those sales.
Most sweetened beverage manufacturers claim to limit the marketing of unhealthy foods and beverages to children. The industry has also launched both the Childrens Advertising Review Unit, to promote responsible advertising to children