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Inside PepsiCo’s snack segmentation strategy
date:Sep 06, 2012
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But Mr. Cornell said PepsiCo is looking to develop new forms of innovation and not just develop new products sold in the snack aisles of supermarkets and convenience stores.

We have also brought great innovation across our food service portfolio and are really building on a great partnership that we have in food service with Taco Bell, he said. Together we created a delicious new product, Doritos Locos Taco. This has been an extraordinary success story.

It is a great example of our comm

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