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Inside PepsiCo’s snack segmentation strategy
date:Sep 06, 2012
presentation, Mr. Cornell described the premium and value segments as fringes of the snack category that represent about 20% of the market.

As we look at the premium segment, this is a rapidly growing but still relatively small part of the snack universe in the U.S., he said. It does present a $2 billion opportunity for salty snacks alone.
From an organizational perspective, Frito-Lay has created a growth ventures model, Mr. Cornell said, and this is essentially a company within a company.

12/23 01:08