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Inside PepsiCo’s snack segmentation strategy
date:Sep 06, 2012
or growth in emerging segments within the category.

We see opportunities to serve boomers, he said. We recognize that there are a number of multicultural consumers who today are looking for many of their favorite flavors. And we certainly recognize that there is a value-minded consumer who is looking for value snacking opportunities.

Noting that PepsiCo has a leadership position in the mainstream snack category that represents almost 80% of snacking occasions, Mr. Cornell said the company is

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