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Inside PepsiCo’s snack segmentation strategy
date:Sep 06, 2012
BOSTON Positioned as the largest snack manufacturer in the world, PepsiCo, Inc. is breaking down the category and paying greater attention to the premium and value segments. At the heart of the effort is innovation and taking the snack category in new directions.

Speaking at the Barclays Back to School Conference in Boston on Sept. 5, Brian Cornell, chief executive officer of PepsiCo Americas Foods, said the salty snack category is large, continues to grow and PepsiCo sees new opportunities f

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