date:Mar 15, 2019
aving a profound impact on NPD and partly spurring recent innovation in protein. Innova Market Insights has reported a strong growth in sports-related positionings within mainstream food and beverage NPD. In 2017, over 5 percent of new global food and beverage launches featured protein claims, with a CAGR of 29 percent from 2013-2017. This space is increasingly looking at both animal-derived and plant-based proteins.
Micronized proteins are proteins which have been broken down into a smaller p