date:Mar 14, 2019
eir target consumer.
During focus group testing of product prototypes, millennial moms instantly connected with the value and convenience of a chopped Medjool date product. They stressed their need for healthy snack options with no added sugar that also taste great. And they loved that our chopped Medjool dates were not only delicious as a standalone snack, but also a versatile ingredient they could easily toss into salads, cereal, trail mix, granola and other recipes, said Tim Rooney, CEO, Bar