date:Sep 05, 2012
the Coca-Cola Company.
Energising India
Indias non-alcoholic beverage is pegged at around US$1.2bn and is set to surge to US$2.3bn by 2015, according to a report from the Associated Chambers of Commerce and Industry (ASSOCHAM).
Coca-Cola has presence in the market with its Burn product, competing against sector names like Red Bull, Power Horse and Cloud 9.
The firm did launch another product (Shock) in 2011 but it failed to gain a hold in the local market.