date:Mar 04, 2019
IdeateLabs has launched Alcohowl, Indias one and only platform for fine drinking experiences. It is the first in a series of new IPs, designed to cater to a unique consumer base. Its launch is in line with the ever-transforming media landscape and varied consumer needs.
Alcohowl follows the philosophy that fine drinking is not just about what is in the bottle, but the story and soul behind every sip. It aims at creating the perfect blend of alcohol-related events, reviews, tastings and trends