date:Feb 28, 2019
dients and the substitution of artificial sweeteners, says Bell. They react highly attentive towards the type of sugar substitution used in reformulated products and are very likely to accept a combination of less sugar and natural sweeteners over a sugar-free, but artificially sweetened formula.
Category impact and outlook
Among other categories, soft drinks represent a significant focus on sugar reduction, as this segment is directly affected by sugar taxes in many markets. However, growing