date:Sep 05, 2012
in yogurt and so on.
Greater scrutiny
Food companies today face greater scrutiny not only on product labelling but also on nutritional claims and advertising. Food advertising is subject to Federal Trade Commission - FTC - jurisdiction. The FTC is empowered to prohibit unfair or deceptive advertising. The FTC's authority extends to all advertising, including that on labels as well as on the manufacturer's website. In a recent example FTC objected to a prominent multinational's claim that its ch