date:Feb 19, 2019
anding consumer needs landscape with compelling, differentiated USP (unique selling proposition) of zero sugar and high protein.
Danone is making concerted efforts to build the importance of protein in muscle health, we truly believe that poor muscle health is a big health concern that Indians need to focus on, Bakshi said.
Protinex recently launched its new campaign ProtinexForMuscleHealth to establish the importance of protein for good muscle health among Indians, he added.
Sharing his views