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Cider drives profits for C&C
date:May 17, 2012
brand, Magners.


CC is now a focused cider-led LAD (long alcoholic drink) business. While we remain cautious about the near term prospects of our core markets, the continuing global growth of the cider category, and CCs unique position within the sector, underscore our belief in the prospects of the business.
Retail value growth


New entrants to the UK cider market and fruit variations had contributed to attractive retail value growth, although traditional standard ciders had lost ground.
The

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