date:Feb 19, 2019
on in store and ultimately show food consumers will really look forward to eating.
Yvonne Adam, Marketing Director of Youngs Seafood comments: When Gastro was a 20m business, we set steep targets to triple its size over 3 years. Now at 66m, our vision is to grow the number one premium seafood brand to 100m and were confident this revamp will be a building block that makes our products unmissable in store.
As part of the project, Youngs conducted detailed research* with over 1,500 shoppers and