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The Packaging Predicament in the Snack and Bakery Industry
date:Feb 11, 2019
en making their purchases: not quality (71 percent), not price (60 percent) and not convenience (47 percent). So while snack and bakery companies strive to offer options which appeal to customer desires for a positive impact on the environment, they also need to first and foremost ensure their offerings are meeting the key attributes consumers wantpreferably without trade-offs.

In the end, consumers are clearly motivated to buy from food companies that promote sustainable practices, and packagi

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