date:Feb 11, 2019
.
While a majority of consumers are concerned about the wastefulness of our society, certain groups are more inclined to have a deeper level of concern. Since 2002, NMI has conducted an annual research study which provides a wealth of data regarding consumer propensity toward sustainability, and has segmented the U.S. general population into five distinct consumer segments, which range from the most green in terms of thoughts and actions (LOHAS23 percent of the general population) to those who