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A bitter sweet symphony? Consumers who prefer milk chocolate rapidly reject bitter flavours
date:Sep 04, 2012
will object to the taste of a product, she said.

She suggests that manufacturers may also be able to use alternative ingredients, like sugar or salt replacements, if they can first identify a rejection threshold level for those ingredients in products.

This could give product developers more versatility when they create recipes, she said.

Study details

Of the 85 participants, a total of 43 people told the team they preferred milk chocolate, whilst 42 favoured dark chocolate. The consumers th

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