date:Jan 14, 2019
ing freed up by UK supermarkets in the on-the-go aisles and small format stores, to help promote vegan options and make it easier for meat eating consumers to try these new concepts out.
Meanwhile, initiatives like Veganuary and meat-less Monday allow consumers to flirt with veganism without the long-term commitment. As more people reduce their meat intake, they experiment with more plant-based dishes catering for their flexitarian lifestyles whether at home, on-the-go or in restaurants.
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