date:Jan 07, 2019
expected to come down, which will help in bridging the gap between the prices of organic and inorganic beverages.
Highly-fragmented market
The Indian organic food and beverages market is highly fragmented due to presence of a number of small and large vendors in the market. These vendors compete based on price, innovation, reputation, distribution network, product quality and promotion.
Besides this, private labels offer a wide range of products in the market and are targeting high-end retaile