date:Apr 23, 2012
on from North Castle Partners in 2006. In the past two years, Naked has managed to grab share in the fast-growing fresh juice category despite the emergence of Bolthouse Farms and stiff competition from Odwalla. Both Naked and Izze are brands that PepsiCo acquired outright.
Nakeds route to market is a hybrid combination of DSD and warehouse services that would allow some of the distribution flexibility that is needed to incubate a growing brand, according to a source in the Pepsi organization.
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