date:Sep 01, 2012
, with 54 percent of US consumers telling Mintel they limit their use of packaged snacks and other packaged foods because they think they have too much salt or sodium, and 53 percent are concerned about the amount of salt or sodium in their diets.
Brands will need to dispel widely held perception about low sodium or salt alternatives to be successful, Brockman said. Fortunately, this is possible. Many food brands are already introducing step-by-step salt reduction programs that gradually reduce