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Low salt food? No thanks say consumers
date:Sep 01, 2012
1%.

To be successful, brands must dispel widely held perceptions about low-sodium or salt alternatives, said Brockman.Many food brands are already introducing step-by-step salt reduction programs that gradually reduce the salt content of their productsa strategy often called 'stealth health'.

Stealth health

The incremental removal of sodium can be carried out over time to help the consumer to become accustomed to the changed flavour profile. That avoids the need to highlight the lower sodium

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