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Plant-based expansion: Unilever acquires meat alternative innovator The Vegetarian Butcher
date:Dec 21, 2018
. Now Becel has chosen a new brand positioning, with a highly interesting tagline: Plants are the new cows. Becel has been positioning itself on a plant platform since 2017 and under the Upfield flag Becel goes even further, with the launch of a new product range: 100 percent vegetable drinks. This launch is supported in communication with this striking tagline in the Netherlands, Belgium and Portugal, where it is also used for the established margarine product.

12/24 01:32