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Plant-based expansion: Unilever acquires meat alternative innovator The Vegetarian Butcher
date:Dec 21, 2018
clear when advertising strategy is assessed, also for a brand that was a traditional stalwart of the Unilever portfolio. One of the most striking campaigns of 2018 came in the Netherlands, where former Unilever margarine brand Becel has been given a telling marketing spin. Last year, Unilever agreed to sell its margarine and spreads business to US private equity firm KKR for 6.83 billion to concentrate on faster growing products. In June 2018, KKR re-established under the corporate name Upfield

12/24 03:16