date:Dec 20, 2018
d up by new consumer data. Innova Market Insights consumer research (2018) indicates that 7 in 10 US consumers love to discover new flavors, with similar numbers of respondents reported in China and the UK.
The market researcher also finds that 28 percent of US, UK and Chinese consumers have experienced a shift in their tastes towards more exotic or adventurous flavors in snacks. This market dynamic has contributed to a 35 percent growth in the use of a discovery claim in 2017 from 2016. These