date:Dec 12, 2018
. For example, in a 400g loaf of bread, the cost will be 20 cents higher. So we are not talking about a premium product that is not for everyone, she explains.
The good thing is when we started this project, we had to create a value chain. There would be no farms that grow tritordeum unless there was a market for it. And there would be no tritordeum millers unless there were manufacturers buying it. We had a very clear vision to create a more responsible value chain that starts from the farm.