date:Dec 07, 2018
showed that mothers shop around for formula only 27 percent of respondents had never switched brands. Mothers in the UK were the most brand-loyal and those in China and Indonesia the least.
With only just over a quarter of mothers never switching brands, there is an opportunity for manufacturers to increase customer loyalty. One of the avenues to achieve that could be by launching products containing high-quality, specialized ingredients that can bring infant formula closer to breast milk, he