date:Aug 31, 2012
in consumer preference from traditional mithai to chocolates, rising income levels and attractive pricing which is suitable for every pocket. The urban India and tier I, II cities have woken up to the fad of chocolate being considered as a gift proposition. While even till few years back sweets were the only option in delicacy gifting, overt media exposure and smart marketing techniques have positioned chocolates as an alternative.
As per research study done by Technopak Advisors, the two giant